Understanding customer needs doesn’t need to be difficult. You just have to put yourself in their shoes. How would you
Ah, the infamous bug report. How can something with the potential to do so much good be so often misunderstood?
When you’re developing a new product, a product roadmap helps to give you the thousand-feet overview in a visual way.
Every product manager knows the importance of feature requests in the product development process. Without them, you’re lost, but too
The complexity of business and its recurring changes have segregated the workforce into more and more specialized categories. In small
So, you’ve got this great idea for a new product launch. And you’ve got the team and the resources to
Some companies operate on the belief that competitive pricing alone will generate strong market position. However, modern consumers are willing
As technology continues to improve, so does the product management process and our ability to more accurately understand our customer’s